E-mails come in all scents and colors! The emails that companies send to their customers usually have a certain format that matches their corporate identity. Behind this layout are the same programming languages that also write websites. However, unlike most web browsers, the functionalities of these languages are not fully supported by all email clients.

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Font is a good example. For the consistency and familiarity of their brand, companies prefer to communicate everything in the font of their corporate identity. That font is usually not a standard font such as Arial or Times New Roman. The problem with non-standard fonts is that they are often not installed on the customer's device. If no backup font is coded, an email client chooses its own backup font. And this can lead to strange images.

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In addition, it also matters on which device the customer views an email. The same email can look a lot different on a desktop than it does on a smartphone. All of this must be taken into account to prevent 'broken' emails.

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Say goodbye to “broken” emails with CCM in the Cloud

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No matter how good your message is, if the customer can't read it properly, the desired results are hard to find. Communicating via email can therefore have a major impact on customer behavior and their image of your company. Our CCM in the Cloud solution can help your company design and send customized emails (and other types of communications) that always look good and professional.

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The design and realization of the emails can be done entirely in-house or with our help. Next, insight can be gained into how email clients and devices respond to the layout of your email. For example, by sending the e-mail via the communication platform to a number of e-mail addresses of various email clients and viewing them on different devices during the test phase, or by using our test tool.

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Once the email is fully prepared, tested and looks good on all devices, it's time to send it. Before the email appears in the customer's inbox, a final check on content and layout can be done randomly with CCM in the Cloud. In addition, a desired time of shipment can also be chosen. This way, you know exactly that what you're communicating is right and looks good and you have control over when you communicate!

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Do you want to discover how CCM in the Cloud can unburden you when it comes to email communication? Then take informal contact with us. We would be happy to look at the possibilities with you.

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